Guiltless Plastic

The Age of Plastic

The brief: build a communication campaign approaching the use of plastic ‘BEYOND GUILT’ in order to improve the public’s awareness that every single person is accountable in working towards a solution. A campaign in the form of a call to action to stop this waste before it reaches waterways.

The solution: in order to respond to this creative brief, the starting point was the life cycle of the most commonly used and wasted plastics. It is true that plastic will outlive us, and for that reason behind this campaign is a journey towards the future, where plastic is something from the past. An future exhibition with the remains of what it was the very unsustainable lifestyle of the 21 century.

Team: Leda Bartolucci, Madalena Silva Carlos

A journey into the past. A sustainable future.