Accenture.com
Challenge: Reinvent Accenture’s digital presence with a new scalable website, that increases user engagement and showcases Accenture’s mission.
Solution: Accenture.com is a companion, who is there to help and encourage the audience in their quest for change. The new vision for the brand is bold, optimistic, human and inventive, with Radical relevance as our overarching principle. With this in mind we set out to build the best B2B website possible with a renewed look to deliver in Accenture’s promise for new clients and talent.
Team: Accenture Song (FI, SE, DK, US)
Role: Visual Designer
A new digital experience
Defining a vision for the digital experience
Throughout this project we’ve streamlined the brand identity, enriched the visual language, and put content into a system that scales. We’ve defined and designed signature moments, created motion principles, guidelines and playbooks, as well as guidelines for photography and video content.
Our initial vision has evolved into an extensive design system which future proofs the look and feel of the site, and makes content creation quicker and easier, while ensuring a recognizable and engaging experience for audiences.
Throughout this project we’ve streamlined the brand identity, enriched the visual language, and put content into a system that scales. We’ve defined and designed signature moments, created motion principles, guidelines and playbooks, as well as guidelines for photography and video content.
Our initial vision has evolved into an extensive design system which future proofs the look and feel of the site, and makes content creation quicker and easier, while ensuring a recognizable and engaging experience for audiences.
RAD Design System
Our team built a large and scalable design system and defined how Accenture's digital experience looks and feels, how it moves and sounds in the (virtual) space. A Design System continuously updated over time, RAD ensures universal brand alignment to support more than 5,000 pages of accenture.com spanning nine languages.
26m
Yearly website visits130m
Interactions52
Global Markets reached50+
website components
Impact
20-70%
User engagement: More users actively engage and get absorbed in the content, taking the time to explore the content presented.
-81%
Page Volume: We reduced the global number of pages from 15,000 to 2,800 pages, creating significant operational efficiencies.
-29%
Bounce Racte: The overall website bounce rate decrease by up to a third from the baseline, depending on the point of entry to site.
Outcome
People are coming to Accenture for change. They’re asking what they need to know, what they need to do, and who is the right partner. With the redesigned brand experience for .com our aim is to be make Accenture bolder and more impactful than ever.
DESIGN & DEVELOPMENT
Accenture & Song
For this project I integrated the design team in charge of the vision, documentation and delivery of scalable design components for both accenture.com and accenture careers multiple touch points, ensuring a cohesive look and feel, aligned with the broader concept and strategy.
DESIGN & DEVELOPMENT
Accenture & Song
For this project I integrated the design team in charge of the vision, documentation and delivery of scalable design components for both accenture.com and accenture careers multiple touch points, ensuring a cohesive look and feel, aligned with the broader concept and strategy.